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Digital Marketing Training Kolkata

Search Engine Basics

1.What is a Search Engine?
2.How do Search Engines Work?
3.Understanding Website, Portals, Directories
4.Search Engines v/s Directories
5.Major Search Engines and Directories
6.What is Page Rank?
7.The Major Search Engines

Website Architecture

1.Domain Name & Components of a Web Site
2.Search Engine Friendly Title
3.Search Engine Friendly Descriptions
4.Search Engine Friendly Keywords
5.Search Engine Friendly Content
6.Search Engine Friendly Meta Tags
7.Keywords Research and Analysis

On Page Optimization

1.SEO Techniques
2.How to promote home page
3.Promoting inner pages of the website
4.Meta Tags
5.Meta Description
6.Meta Keywords
7.Header and Footer
8.Keyword Density Analysis
9.Optimizing website content

Advanced Section

1.Canonical / 404 Implementation
2.Google webmaster tools
3.Creating HTML and XML sitemaps
4.Creating Robots file

Blogging

1.Understanding blog architecture
2.Creating a blog
3.Blog Submission
4.Blog Marketing

Off Page Optimization

1.Search Engines submission
2.Local Marketing
3.Directory Submission
4.Blog Submission and Marketing
5.Article Submission
6.Free Classifieds
7.Press Releases
8.Link Building

Social Media Marketing (SMM)

1.Understanding Twitter Framework
2.Customizing Twitter Design
3.Promoting web site through Twitter
4.Creating Facebook Fan Page
5.Facebook Marketing
6.Fan Acquisition
7.Understanding different Social Media activities
8.Creating RSS feeds

Course Fee : Rs.7000

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